Girl Potion
Highly Experimental.
A ready-to-drink cocktail brand where every drink comes with a reagent. Tip it in. Watch it transform.
Self-initiated concept · Concept, naming, identity, packaging, campaign, social and web by Mary Dawodu.
THE IDEA
Every drink comes with a reagent: a pink foil sachet of edible shimmer and citrus. Tip it in and Formula 01 turns from blue to glitter pink in seconds. The packaging becomes an experiment you finish yourself, and that moment is made to be filmed, shared and repeated.
IDENTITY
A feminine lab. An expressive display serif carries the name; a technical monospace carries formula numbers, batch codes and measurements. Each formula owns a colour: Fairy Blue, Gold Rush and Midnight, held together by Potion Pink.
ONE IDEA. THREE SIZES.
Real lab-glassware shapes, each sized for an occasion: a 250ml beaker can sold in sixes, a 500ml conical flask sold in twos, and a 1L round flask to share.
FORMULA 01 · FAIRY DUST
The 250ml beaker can with a pink can end, sold in a six-can carrier with a reagent for every can.
FORMULA 02 · GOLD RUSH
The 500ml conical flask with a pink ring-pull cap. Clear to gold shimmer. Sold in twos.
FORMULA 03 · MIDNIGHT
The 1L sharing flask ships with a glass mixing wand. Three turns and the pink goes midnight.
CAMPAIGN
“Bon Appétit.” serves the six-pack from under a silver cloche. “The Main Experiment.” spotlights the flask like a fragrance. Each size gets its own occasion.
SOCIAL
One reaction per size: three Instagram carousels that turn each transformation into a three-step story.
DIGITAL
“Welcome to the lab.” A homepage built around the reaction, with formula cards and a reagent explainer.
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Girl Potion is a self-initiated concept project and is not a real product for sale. 18+.
