ÒRU
Cut once. Carried for years.
An apparel study in two cuts — long and cropped — with geometric embroidery, metallic hardware and a moon-and-wave emblem, built flat and ready to make.
Self-initiated concept · Concept, identity, packaging and art direction by Mary Dawodu.
The Brief
Placeholder — replace with the brief. Design a jacket that could genuinely be made — embroidery, hardware and all — and prove it on paper with a technical sheet a factory could cut from.
The Idea
Placeholder — replace with the idea. A jacket is a drawing you can wear. Every seam has to earn its place, so nothing was added that couldn't be constructed.
The World
Placeholder — replace with the references. Two cuts, one emblem: a moon-and-wave mark that reads as stitched geometry rather than print.
Identity
Placeholder — replace with the identity decision. A quiet wordmark, the emblem as a repeating sign, and a hardware language in brushed metal.
Packaging
Placeholder — replace with the packaging detail. Not a box but a garment: fold lines, hang tags and a technical sheet that doubles as the presentation.
Campaign
Placeholder — replace with the campaign direction. Flat-lay and on-body studies that keep the technical detail visible rather than styled away.
Final Outcome
Placeholder — replace with what was delivered. Two finished cuts, an embroidery specification and a technical sheet ready for production.
ÒRU is a self-initiated concept project — a fictional brand world, not a real product for sale.