Brand & Packaging DesignerCoventry, UKWorking worldwideOpen for projects
CreativeBrand & Packaging Designer

Mary
Dawodu

I build brands as complete worlds — identity, packaging, 3D and editorial — for founders who want their product to feel unmistakably theirs.

Studio of Mary Dawodu (IGBM). Strategy, logotype, type systems, packaging dielines, product renders and art direction — one person, one point of contact, from first idea to finished artwork.

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Open to full-time and freelance roles — remote, worldwide.

01 — Index

The index

Four worlds · 2024–26
  1. 01OVÉR
  2. 02HALE & CO.
  3. 03ÒRU
  4. 04GIRL POTIONNew
Self-initiated conceptsScroll for the work
01 — Selected work

The portfolio

Four worlds · 2024–26
01Featured project

Girl Potion

Concept cocktail brand · Identity · Packaging · Campaign · Web

The Girl Potion case study deck: ten boards covering the reagent process, identity, the range, three formulas, campaign, social and the website
Self-initiated concept · 2026View case study
01Fragrance · Art EditionSelf-initiated concept

OVÉR

A complete fragrance world — three eaux de parfum, illustrated packaging, 3D bottle renders and a liquid-logo system. Oud, opened slowly.

OVÉR — featured work by Mary Dawodu
View case study Open the world
OVÉR — N°04 — Packshot
OVÉR — N°05 — Poster
OVÉR — Art Edition Box
OVÉR — Scent Notes
OVÉR — 3D Logo
OVÉR — Flatlay — Editions 04–06
OVÉR — Label Spread
OVÉR — Annotated Dieline
Type SystemFive voices for the OVÉR world
01 · Type
OVÉROud, opened slowly
Used for
Logo · Bottle · Lid art
Weights
Custom wordmark — one weight
02 · Type
Cormorant GaramondA moon over still water
Used for
Headlines · Labels · Body
Weights
Italic 500/600 · Roman 400–600
03 · Type
JostPOSTER TITLES · NAV · BUTTONS
Used for
Poster titles · Nav · Buttons
Weights
Light 300 · Regular 400 · Medium 500
04 · Type
Caveathandwritten notes & captions
Used for
Handwritten notes · Captions
Weights
Medium 500
05 · Type
IBM Plex MonoNOTE LABELS · SPECS · EYEBROWS
Used for
Note labels · Specs · Eyebrows
Weights
Regular 400 · Medium 500
02Apparel · Technical DesignSelf-initiated concept

ÒRU

A jacket study in two cuts — long and cropped — with geometric embroidery, metallic hardware and a moon-and-wave emblem. Built flat, ready to make.

ÒRU — featured work by Mary Dawodu
View case study Open the world
ÒRU — Long Cut
ÒRU — Cropped Cut
ÒRU — Detail Sheet
03Skincare · HeritageSelf-initiated concept

HALE & CO

Skincare that never needed to change. A numbered, never-renamed system — formulas, packaging and a rose-leopard identity. A concept heritage brand, written as if it has existed since 1989.

HALE & CO — featured work by Mary Dawodu
View case study Open the world
HALE & CO — No.2 — Packshot
HALE & CO — No.2 — Poster
HALE & CO — The Morning Order
HALE & CO — No. 2 — Label Spread
HALE & CO — Annotated Dieline
Process

How I work

Four steps · Idea to launch
01

The Idea

Every brand starts with one clear idea that controls every touchpoint.

02

The World

Moodboards, references, tone and story before any logo is drawn.

03

The System

Logotype, type, colour, pattern and packaging built to work together.

04

The Launch

Print-ready artwork, renders, campaign imagery and web, ready to hand over.

Brand Identity & Packaging

HALE & Co.

A heritage skincare range — numbered formulas, never renamed. Identity, colour, pattern and packaging across a three-product edit. A concept heritage brand, written as if it has existed since 1989.

HALE & Co. skincare range — brand identity, colour, pattern and packaging
Identity · Colour & PatternThe Everyday Edit
Colour Palette
#1E151C
Licorice
#C56F8C
Hale Rose
#F1DBD1
Hale Blush
#FFECDA
Antique White
The Range · Numbered Formulas
HALE & Co. — No.1 — Daily Cream
No.1 — Daily CreamProduct 01/03
HALE & Co. — No.2 — Face Serum
No.2 — Face SerumProduct 02/03
HALE & Co. — No.2 — Poster
No.2 — PosterCampaign
HALE & Co. · Concept heritage brand, since 1989Brand identity & packaging
02 — The approach

High-octane
creativity,
swiss precision.

3D logo render by Mary Dawodu
01

Fun where it counts

Playful colour, bold type, a little chaos on purpose. Personality is what makes a brand stick — I design it in, never as an afterthought.

02

Premium where it matters

Editorial rigour, considered systems, obsessive detail. The work has to look expensive enough that people trust it before they read it.

03

Built to be kept

Refillable bottles, reusable systems, identities that don't need renaming in two years. I design for longevity, not for the launch post.

03 — Services

What I make

Engagements run as full brand builds or focused sprints — pick one, or take the whole world.

01

Brand Identity

  • Logo & wordmark
  • Type & colour systems
  • Art direction
  • Guidelines
02

Packaging Design

  • Structural & flat dielines
  • Art editions
  • Refill systems
  • Print-ready files
03

3D & Visualisation

  • Bottle & product renders
  • 3D logo forms
  • Set & scene design
  • Motion stills
04

Editorial & Layout

  • Lookbooks & posters
  • E-commerce pages
  • Pitch decks
  • Print collateral
04 — Book a consultation

See my availability

Pick a time that works for you. A free 20-minute call to talk through your brand, your goals and what we'd build together.

Free 20-minute discovery call

Let's talk it through.

Open my live calendar, choose a slot that suits you, and you'll get an instant confirmation by email. No back-and-forth.

  • 20 mins · free · video call
  • Open to clients worldwide

Next step

Book a consultation→

Opens my Google Calendar booking page in a new tab, where you can see real-time availability and lock in a slot.

Or send a project brief →
05 — Work with me

Let’s make your brand a world.

Creative direction, brand identity and packaging for beauty, fragrance, drinks and fashion. Available remote, worldwide.

Email meView CV
  • 01Creative direction
  • 02Brand identity
  • 03Packaging design
  • 04Art direction
  • 053D visualisation
  • 06Editorial & web